They have the right idea to drive up their sales, as the higher-ups at SoBe Lifewater have tapped Yvonne Strahovski as the latest face for their ad campaign.

The “Chuck” actress, who launched the SoBe effort on Tuesday (January 10), donned a skin-suit and bared almost-all for the eye-catching ads, which could make just about anybody want to sip on the water she’s selling.

Coinciding with the release of her new movie "Killer Elite," Yvonne Straovski adorns the cover of the October 2011 issue of Maxim magazine.

The Aussie actress oozes sex appeal in an alluring spread while chatting with the men's magazine about topics including her first meeting with co-star Robert DeNiro to her TV show "Chuck" coming to an end.

Wearing her typical hippie-inspired apparel, Nicole Richie toted her Starbucks coffee and her bodyguard along for a visit to a friend's home in Hollywood on Friday (July 25).

The former Simple Life star is currently looking forward to the airing of a recently filmed guest appearance on the popular sitcom Chuck, which will feature the new mommy in "a steamy shower smackdown with sexy Aussie actress Yvonne Strahovski."