World AIDS Day 2010: Digital Death

Posted Tuesday November 30, 2010 4:22 PM GMT

It's hoped by participants that the newly released pictures of celebrities posing in caskets will be able to make the intended impact.

The eye-catching photos of names including Kim Kardashian and Swizz Beatz were put together to raise efforts for World AIDS Day, which is on Wednesday (December 1).

Each of the celebrities pictured signed off from their social networks today and will stay logged off until at least $1 million has been raised for Alicia Keys’ “Keep A Child Alive" cause.

Fans and followers are encouraged to text message to donate during their favorite celeb's digital death.