Victoria Beckham Announces E-Commerce Revolution
Giving her business a big boost, Victoria Beckham has redone her website to optimize her customers’ shopping experience.
According to a report, the former Spice Girl is poised to take the e-commerce market by storm by offering her full line of goodies on the web.
Posh enlisted King & Partners as her new creative agency and the first thing on the list was a new internet presence by early 2013.
Among the new offerings up for sale are accessories, eyewear, denim, and the Victoria Victoria Beckham collection.
CEO Zach Duane told press, "For us, this is the first step toward creating our own store environment. There are obviously already some fantastic digital stores in place, so the bar to entry is very high. But we feel that we've learned a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience."
"My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving, featuring never-seen-before insights into my world through the medium of film. I'm incredibly excited with what I have created and the unique access to the brand I am now able to offer,” added Beckham.