“Veronica Mars” Scores #10 Box Office in Limited Weekend Release
With dedicated fans chomping at the bit, the “Veronica Mars” movie sold more than $2 million in tickets at 291 theaters over the weekend.
Coming in at #10, the long-awaited flick was also released on demand at iTunes and Amazon, while Kickstarter backers were promised downloads through Flixster.
And while $2 million doesn’t seem that high, Warner Bros honcho Jeff Goldstein points out it’s actually not too shabby. "Our result starting with our Thursday fan events was $260K. You add that together with our weekend for a total of $2 million from 291 theaters? That's pretty significant.”
Creator Rob Thomas also discussed the possibility of more movies- "Do I still hope Veronica Mars does well in movie theaters, and sells a hundred billion copies on opening weekend? Of course I do. And is there a number I've discussed with Warner Bros that would make it easier to start talking about a sequel? Of course there is. The more audience we can show for Veronica Mars, the better the odds that we'll get to do this again in the future.”
"Most of the time, when you direct or produce a film, you spend opening weekend watching the box office returns, because those—for better or worse—are considered the biggest measure of success…I'm still watching those numbers, but I have to be honest: for me, that feels a little bit like playing with the house's money. If you're happy, we've already hit our mark."
Unfortunately, some fans were unable to download the movie via Flixster and as a result Thomas and his crew are working diligently to rectify the problem.