Disney Sued for Villainous Bear in "Toy Story 3"

Posted Tuesday February 11, 2014 4:00 PM GMT

Its fun animation adventures are what movie lovers enjoy from Walt Disney Studios, but it seems one of studios well-known characters is stirring up a lawsuit.

On Monday (February 10), Diece-Lisa Industries sued Disney Enterprises in a Texas federal court for trademark infringement and unfair competition for a character featured in the 2010 film "Toy Story 3".

Much like its other lawsuits with Disney Shopping Inc., QVC and Pixar, the children's toy company claims the villain Lotso is far too similar to the "Lots of Hugs" bears that its produced since the '90s, and re-trademarked in 2007.

In the lawsuit documents, Diece-Lisa noted it wants "unspecified damages" along with an injunction to stop Disney from using the character.

Diece-Lisa stated, "Potential customers will likely improperly associate or confuse Defendant DEI's 'Lots-O-Huggin' and 'Lotso' character with the Plaintiff DLI's stuffed toys, including its bears, as identified with the Plaintiff DLI's 'Lots of Hugs' mark."

It continued, "In fact, Plaintiff DLI has been required to develop a new mark due to the likelihood of confusion with and the concern that Plaintiff DLI’s ‘Lots of Hugs’ toys will be improperly associated or confused with the Defendant DEI’s ‘Lots-O’-Huggin’ and ‘Lotso’ character."

Also in the 14-page complaint, Diece-Lisa revealed Disney never claimed copyright protection for Lotso, but did for other "Toy Story" characters.

Photo Credit: Disney/Pixar