Matt Lauer & Al Roker Receive Prostate Exams Live on "Today"

Posted Thursday November 7, 2013 1:00 PM GMT

In an effort to raise awareness for men's health, Matt Lauer and Al Roker received live prostate exams on the "Today Show" Thursday (November 7).

During the unusual segment, the talk show hosts stopped by a local prostate cancer center to prove why getting an exam is extremely important for early detection.

An estimated 238,000 new cases are diagnosed in the US each year and doctors encourage men to get the simple test annually.

While in the exam room, both Lauer and Roker's screening were timed to only take 34 seconds. Although it's not the best half minute of your life, it's crucial for all men.

Check out the video below of Matt and Al's experience!

Photo Credit: NBC