Robert Pattinson is the Newest Face of Dior Men's Fragrance

Posted Monday October 29, 2012 9:27 PM GMT

He’s one of the most sought after men in Hollywood, so it’s no surprise that Robert Pattinson has been chosen as the newest face of Christian Dior.

According to a report put out by E! News on Monday (October 29), the “Twilight” heartthrob has signed a deal to star in a series of ad campaigns for the line’s men’s fragrances.

“Rob likes the brand,” an insider explained, also dishing that the deal is worth almost $12 million for three years.

Pattinson succeeds a long list of other Hollywood A-listers who have stood behind the French fashion house, including Jude Law, Charlize Theron, and Natalie Portman.

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