Reese Witherspoon to Launch Lifestyle Brand in 2015

Posted Saturday March 15, 2014 3:30 PM GMT

Doing her own self-branding in addition to her acting work, Reese Witherspoon is launching a lifestyle company.

Set to launch in 2015, the "Legally Blonde" star hired C. Wonder president Andrea Hyde as her CEO.

Following in the footsteps of Gwyneth Paltrow and her Goop company, Reese's brand will likely have a southern influence as she's from Nashville, Tennessee.

However, she'll have some competition, both from Goop and Blake Lively, who confirmed that she's working on her own lifestyle project.

Photo Credit: Getty Images