Vanessa, Kendra & Aly Celebrate Alessandra Ambrosio’s Planet Blue Launch!
Kicking off a new venture, Alessandra Ambrosio held a snazzy shindig as she launched her ale by Alessandra collection at Planet Blue boutique in Beverly Hills on Thursday (March 13).
Of the new range, Alessandra told E! News, "I love fashion. It's in my blood. I always wanted to create my own brand…I wanted to do something that would make women feel good."
She also noted, "As a working mom, I need something that will go from day to night and something that you really don't need to think too much. I wanted to do something easy for women."