Nicole Richie Talks New Fragrance

Posted Friday June 22, 2012 10:53 AM GMT

She’s constantly expanding her merchandising empire, and Nicole Richie's latest creation is a new fragrance called Nicole.

The “Fashion Star” starlet explained that she was inspired to create the perfume by memories of her mother’s extravagant scents.

“I have a very traditional Southern mom — you never left the house without lotion. Over her lotion went oil and perfume — she was very put together from head to toe. It wasn’t just a one-dimensional smell — there were many different layers.” She noted vanilla, amber and cashmere woods were among the notes she wanted to include in her own scent.

She continued, “I wanted it to represent different layers of a woman, which is what I try to do with Winter Kate and House of Harlow 1960. I’m very particular in the way that I create. We’re in an interesting time right now where women aren’t just one thing — there are many different parts to a woman. So I wanted to create a very intricate bottle that was still elegant, but not so in-your-face girly at the same time.”

As for the ad campaign, “I always shy away from anything that’s too girly, but I consider myself a feminine girl. Anthony knows how to shoot something and make it be feminine and sexy, but not so in-your-face girly. It’s really about curating a world that I hope women will want to be a part of, and nothing brings that to life like a fragrance.”

Photo Credit: Getty Images

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