Box Office: Partiers and SEALs No Match for "The Lorax"
It's been a family favorite read since 1971, and the big screen adaptation of Dr. Seuss' "The Lorax" now finds itself at the pinnacle of the movie world after claiming the top spot at the box office over the weekend of March 2-4, 2012.
Boasting a star-laden lineup of voices including Zac Efron, Taylor Swift, Betty White and Ed Helms, the animated tale pulled in an estimated $17.4 million on Friday and another $31.3 million on Saturday while predicted to score an opening weekend of $70.7 million.
Situated in a distant second is another theatrical newbie, as the teen party caper "Project X" garnered roughly $8.1 million on Friday and $7.6 million on Saturday with an expected haul of $20.7 million by weekend's end.
Rounding out the top five at the box office in estimated totals are last weekend's top earner "Act of Valor" ($13.7 million), followed by Denzel Washington and Ryan Reynolds' crime/thriller "Safe House" ($7.2 million) and Tyler Perry's "Good Deeds" ($7 million).
Also of note, the cinema screening rooms playing Academy Award Best Picture winner "The Artist" got a bit more crowded - as the French silent film saw a 43% boost in ticket sales from the previous week while on track to amass a total of $3.9 million this weekend.