“Monsters University” Debuts Trailer & Website
Taking advantage of the college recruiting season, Disney/Pixar has just rolled out a cleverly-designed publicity campaign for their forthcoming animated flick “Monsters University.”
A brand new trailer hit the airwaves during the Rose Bowl broadcast on New Year’s Day, and there’s also a really cool website that draws web surfers in just like a real college page.
The ‘School of Scaring’ section boasts, "For generations, the most frightening, gruesome, and hair-raising monsters have built their foundation for scaring at Monsters University. For the 143rd year in a row, Monster News & Report has given MU the top University ranking in their annual scaring issue. The scaring faculty take pride in a rigorous classroom experience, backed with centuries of institutional academic research."