LeBron James: Nike Commercial Fun in Miami

Posted Friday August 16, 2013 5:08 PM GMT

Taking care of some endorsement responsibilities, LeBron James showed up on location in Miami Beach for a Nike commercial today (August 16).

The NBA champion hopped on a bicycle and rode around the iconic Ocean Drive area with a few other riders while the cameras rolled.

During his recent chat with Robin Roberts, LeBron confessed that way back in 8th grade he figured he’d play pro basketball someday.

It all started with a near-victory at the final championship game at the 1997 Wide World of Sports tournament. “I was like, okay, I got a little something going here. Maybe I can make my dream can become a reality. Let’s just stay focused.”

King James also credits his involvement in basketball with helping him mature. “It helped me tremendously, being an athlete and being around basketball. It helped mold me to who I am today -the friendships and the brotherhood that it created.”

“When you play sports, it’s a responsibility that you have when you’re playing with a group, that you have to hold your end of the bargain.”

Photo Credit: AKM-GSI

filed under LeBron James, Sports