Stars Come Out for Target's "Falling For You" Event

Posted Wednesday October 10, 2012 8:51 PM GMT

Celebrating a unique opportunity to combine online shopping with filmmaking, Target hosted the "Falling For You" Fall Style Event in New York on Wednesday (October 10).

The three-episode online rom-com miniseries stars Kristen Bell as an ad executive. The show then allows viewers to find and purchase the fashion, beauty, and home products they see during the episodes at

Elle Magazine recently interviewed Kristen about the project, and asked why she chose to get involved. The 32-year-old actress explained, "I think the idea of branded entertainment is interesting, and Target is doing it in a very smart way, tapping a director like Phil Abraham and creating a script that very naturally featured the product. I was intrigued by the idea overall, especially because I shop at Target and have been wanting to work with Phil for a while now.

Other stars walking the red carpet for the event included Anna Kendrick and AnnaSophia Robb, as well as Target Senior VP Shawn Gensch.

Joining the "Veronica Mars" star in the miniseries are Nia Long, Rose Byrne, and Zachary Burr Abel.

Photo Credit: Getty Images