Kristen Bell Stars in “Falling for You” by Target
If you’ve ever envied on-screen styles and desired to capture the look in an instant, your wait is over!
The adorable Kristen Bell stars in the first-ever “shoppable” film presented by retail giant Target.
“Falling for You” stars the blonde beauty along with Nia Long and Zachary Abel and allows the viewer to purchase everything from on-screen cardigans to darling throw pillows.
The online film aims to create an “an enhanced online experience,” according to People Style Watch.
According to brandchannel.com, the specially handpicked items will appear on a sidebar on the right-hand side of the video screen.
At the L.A. premiere of the project last week, Miss Bell explained, “I’ve certainly had tons of times when I’ve watched films and said, ‘Oh, I wish I had that jacket.’ This provides a way for people to point to it, click on it and put it in their basket,” she said. “I thought it was really innovative and very forward-thinking.”
Kristen added, “You can’t really just sell entertainment anymore because no one will pay for it,”
The film will be released in three five-minute episodes on October 2, 4 and 9 at Target.com/FallingforYou. It will stay online through October 31. Catch a sneak peek of the video below!