Kevin Jonas Snuggles Alena Rose in Dreft Tweet

Posted Wednesday February 5, 2014 11:30 AM GMT

He’s thrilled about his newfound fatherhood and Kevin Jonas posed for an adorable picture with his daughter Alena Rose on Wednesday (February 5).

The “Burnin Up” rocker looks serene as his little girl sleeps while wrapped up in a cozy-looking flannel blanket and knit beanie.

Jonas and his wife Danielle have signed a deal with Dreft laundry detergent as the exclusive source of all things Baby Alena Rose.

Izea CEO/Founder Ted Murphy explained, "The idea that you would have a sponsored birth isn't new. It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]."

Photo Credit: Twitter

filed under Kevin Jonas, Babies