Kate Upton Launches Express Campaign in Times Square

Posted Tuesday July 8, 2014 4:03 PM GMT

Connecting with industry peers, Kate Upton hosted the launch of her new Express modeling campaign at the Express store in Times Square, New York City today (July 8).

Joined by Teen Vogue editor-in-chief Amy Astley, the buxom blonde smiled for the cameras in a black and white top with jeans.

Kate previously told press, "I grew up wearing EXPRESS jeans. When I'm not dressing for the red carpet, I love to dress up in a pair of great fitting jeans and boots. It's my go-to look."

Meanwhile, during the “A Date with Denim and Kate Upton” shindig today, the first 25 customers who spend $200 or more will get a meet and greet with Kate including a photo!

Photo Credit: Getty Images

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