Julia Roberts Dazzles For Lancome's Latest Fragrance Ad

Posted Wednesday September 5, 2012 1:18 PM GMT

She has been working with Lancome for over two years and it looks like Julia Roberts just gets more beautiful with time when it comes to showing off the company's products.

In the latest fragrance ad, the Academy award-winning actress looks stunning in a floor-length white dress and subtle waves in her hair as she makes her way through a crowded room where La Vie Est Belle bottles hang from the chandeliers.

This is the first fragrance campaign that Julia has done for the company, but according to Youcef Nabi, president of Lancome, she was the perfect choice, telling Women's Wear Daily, "The only person that could embody this kind of joyful femininity, this woman that could be all women at the same time - in their honesty, truth and diversity - is Julia Roberts."

As for the fragrance, the scent was devised by three French masters of perfumery, Olivier Polge, Dominique Ropion and Anne Flipo. They included 63 different ingredients to make the "the first ever feminine iris" scent.

As for the 44-year-old actress, it seems that having a great perfume is an important accessory for her, telling Hello magazine, "I like to smell nice. And I think it is best when perfume is kind of there, but still draws people in. You have to get close to figure out what you're dealing with."

Roberts also added that the fragrance is subtle in its marketing, which is something she really enjoys, explaining, "The bottle is beautiful. And in this day and age when everything's about the brand and everything's got the name of the company and the person and the place stamped all over it, what I think is amazing is that there's nothing written on the bottle."

You can check out the new ad in the player below and let us know what you think!

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