Jordin Sparks Announces Fragrance Plans
Joining the plethora of celebrities that branched out to the fragrance business, Jordin Sparks will release her new scent next week.
The “Battlefield” singer, who “loves wearing fragrance” concocted a fruity floriental perfume called “Because of You” and consists of notes of clementine, white imperial currant and orange blossom; a heart of nectarine, sharry baby orchid and coral charm peony, and a drydown of sheer musks, vanilla bean, Baltic amber and blond woods.
“When I was starting this project, I really wanted it to be affordable,” she said in an exclusive interview with WWD. “I looked at some other celebrity fragrances, and they were like $80. Even now, I look at a fragrance that’s $80, and I can’t bring myself to spend that much.”
“Because of You” will be introduced at $9.50 for a 2.5-oz bottle and will increase only slightly to $14.95 on November 1.