Jessica Alba's Big Apple Mother/Daughter Bonding

In a recent interview, Jessica confessed that when she first began pitching the idea of a non-toxic baby product/household product company (named The Honest Company), it was a hard sell.

"People didn't get it. They'd say, 'You're a celebrity. You should do a perfume!' But that's not what I'm passionate about. It was so difficult to find affordable, non-toxic baby products that I decided it was a huge social injustice. I wanted to create a company that fixed that."