Gwyneth Paltrow Teams with David Babaii for Blo

Posted Wednesday May 28, 2014 3:30 PM GMT

Her hair is the stuff of legends and Gwyneth Paltrow is embarking on a new venture with celebrity coif master David Babaii for Blo Bar.

The “Shakespeare in Love” lady and her longtime hair stylist pal have signed on to “direct a new creative vision” for Blo and they couldn’t be more pumped.

Mr. Babaii told People, “Their entire team is the coolest you’ll ever meet. I am just so excited and so is Gwyneth. I get to work with someone that’s been my dear friend and inspiration for so man-years. How much better can it get?”

David added, “Gwyneth is so smart and cool and we work so well together. We’ve been friends for 12 years, and she’s been such a support to me with everything. When we opened our first blow dry bar with Tracy Anderson, it was for members only, but there was overwhelming demand.”

Photo Credit: Getty Images