Kardashian Hair Care Line Poised For Liftoff
Kardashian Beauty will launch in Spring 2015 and business partner Farouk Shami of Farouk Systems has dollar signs in his eyes.
Shami explained, “I like big vision. I am going for a billion. There’s no doubt in my mind it will be there in about five years, definitely. We know what we are doing. This is going to be an empire of beauty for Farouk Systems and the Kardashians.”
However, Farouk is keeping his expectations in line with the reality of the retail market these days. “It is not going to come overnight. We are looking for long-term business.”
Furthermore, “I see their popularity going up and up and up and up. Their name is at the top, not just in the U.S., but worldwide. I see more growth with the Kardashian name still. Even if it matures in the U.S., it hasn’t matured in the rest of the world.”
And though things are good now, Khloe Kardashian confessed she’s not looking to operate at such a high capacity forever. “We are very aware that all things come to an end, and we are OK with that. We are so grateful and blessed, but we are all OK when that day does come. We have loved the ride. It is not going to come anytime soon, but we are not going to freak out and spiral when it does happen. I think that’s what people’s perception is.”
Kim added, “When you have a family of your own, it makes you really only pick the projects that you would love to take the time out from your own family to spend doing, so it has to be something worth it for us that we are passionate about. Things come all the time like this drink, this restaurant, this store opening, and some things just don’t make sense.”