Emmanuelle Chriqui Fronts Mineral Fusion Ad Campaign

Posted Tuesday October 9, 2012 6:55 PM GMT

Looking to raise their profile in the marketplace, Mineral Fusion has tapped Emmanuelle Chriqui as their inaugural celebrity endorser.

The “Entourage” actress will star in the brand’s forthcoming campaign with the National Coalition Against Domestic Violence and will also be featured in subsequent promotional initiatives.

Mineral Fusion honcho Thomas Brown explained, “We are teaming up with Emmanuelle to help us communicate that cosmetics can and should be both efficacious and healthy, as well as bring about more awareness to the cause of domestic violence.”

“[Chriqui] genuinely embodies the spirit of the brand and our mission to provide women with healthy, natural personal-care products that deliver on performance.”

Emmanuelle returned the compliment- “Mineral Fusion’s commitment to sustainability and formula purity is really attractive to me. I love that the brand provides quality products free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances.”

Photo Credit: Graham Dunn, Mineral Fusion