Demi Lovato: I’m the Newest Face of Skechers!

Posted Monday July 21, 2014 12:43 PM GMT

Adding another impressive title to her resume, Demi Lovato landed a deal with Skechers women’s line beginning in the fall and running through 2016.

Robert Greenberg, the brand’s CEO, told press, “We’re very excited to have a young singer, like [past faces] Britney Spears, Christina Aguilera and Carrie Underwood.”

The campaign features the “Really Don’t Care” singer in digital, in-store, print and TV ads, rocking the famous footwear.

Lovato released a statement about her new project saying, “My generation grew up with Skechers. Now with their cool styles and fun colors, I’m excited to introduce the collection.”

Photo Credit: Getty Images

filed under Demi Lovato, Fashion