Courteney Cox Named Face of Pantene's Expert Collection

Posted Tuesday September 18, 2012 11:00 AM GMT

Landing herself a new gig centered in the world of haircare, Courteney Cox has been named the new celebrity ambassador for Pantene's soon-to-be released Expert Collection.

The "Cougar Town" actress will play frontwoman to the beauty giant's AgeDefy and Advanced+ Keratin Repair ranges, a pair of product lines aimed at healing the effects of aging tresses.

Of her role Cox told press, “I’ve always been a fan of Pantene. I was not expecting how my hair was changing as I got older. [It] was starting to get dry, brittle and thinner.”

As for when her first batch of promotional offerings for Pantene will role out, the brand will first release a crop of TV and print ads this October, before later introducing Cox to consumers via Web and in-store marketing.

Photo Credit: Kate Shoults

filed under Courteney Cox, Fashion