Camila Alves Named Brand Ambassador for I.N.C. at Macy's
Less than one month after getting hitched, Camila Alves is embarking on a new business adventure as brand ambassador for the private label I.N.C. (International Concepts) at Macy’s.
The Brazilian model - who married Matthew McConaughey on June 9 - said, “When Macy’s approached me about this, I told them we need more than a meeting in New York."
Alves then explained, "I had the team to my home in Austin, cooked some food and had some wine. They’ve got to really like me — it’s a big partnership".
The 30-year-old mother of two will not only appear on in-store and online components, but is also expected to shoot a television ad that will debut this fall and is lending her face for a print campaign for September magazines.
The senior vice president of merchandising at Macy’s Merchandising Group, Nancy Slavin, said, “Camila has a beautiful, multiethnic appearance that will appeal to a diverse customer base. She’s on the red carpet, but she’s also a mother. It’s an incredible package that will deliver star power to our star brand at Macy’s".
There is also the possibility that her Muxo by Camila Alves moniker handbag line could appear in local department stores as she is working on launching a midpriced handbag for the line which will be aimed at department stores. “The product is pretty much ready, we’re just working out the details,” Alves admitted.
Currently, Alves and her mother's high-end collection of handbags are sold at Nordstrom while a lower-priced range is available on QVC.