Blake Lively Named Face of Gucci Première
Landing herself a high profile fashion gig, Blake Lively has been tapped as the newest face of Gucci.
The "Gossip Girl" hottie will front the high-end label's new scent, Gucci Première, and she couldn't be more thrilled about the opportunity.
Talking with WWD, Miss Lively dished, “Gucci is a staple. It is a brand I have always looked up to because to me it represents strength. In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn’t be more proud to be working with Gucci and its heart, Frida.”
Quite pleased with the choice, Gucci's creative director, Frida Giannini, said, “Although she’s young, she’s also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour.”
The announcement comes as Gucci Première is lined up for a July release in the UK with worldwide debut to take place in September.