Beyonce Launches #BeyGood Campaign

Posted Friday February 14, 2014 11:40 AM GMT

Showing off her philanthropic side, Beyoncé Knowles has joined forces with The Prince’s Trust to raise money for youth.

The “Crazy in Love” songstress just kicked off her new global campaign under the #BeyGood moniker and she’s looking to make a difference for disadvantaged kiddos.

Beyonce explained, “As a young child I was blessed to have the support of my family who encouraged me to reach for my goals. So many young people don’t have this. I am honored to partner the #BeyGood campaign with The Prince’s Trust to help young people beat the odds and create better lives for themselves.”

To that end, Knowles will donate some of the proceeds from her Mrs. Carter Show World Tour dates in the UK to The Prince’s Trust. And fans can text in donations for a chance to have their seats upgraded to VIP.

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