Benedict Cumberbatch: "Good to Be Bad" Ad Man

Posted Monday March 24, 2014 9:40 PM GMT

He is one of Britain's hottest stars, and now Benedict Cumberbatch is lending his voice to the latest Jaguar ad.

Using the hashtag #GoodToBeBad, the spot features the "Sherlock" hunk saying, "Some don't know that Jaguar is one of the fastest growing luxury automotive brands, but they certainly do."

At the end of the commercial for the XFR Growler, the London native adds, "Oh, it's good to be bad."

This isn't the first ad for the luxury brand to feature notable Brits. Another ad, which made its debut during the Super Bowl, featured Ben Kingsley, Tom Hiddleston and Mark Strong.

Check out Benedict's ad in the player below!

Photo Credit: Getty Images

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