Confirmed: Ben Flajnik Named as Next "Bachelor"

Posted Tuesday September 6, 2011 2:28 PM GMT

Looking for a second shot at love on the reality series, Ben Flajnik has officially been named "The Bachelor" for the franchise's upcoming installment.

The 28-year-old winemaker, whose proposal was famously rejected by "Bachelorette" Ashley Hebert, will debut his new role when the series returns in January 2012.

Marking his first official appearance as the star of next season's show, Ben will make a stop by the ABC's "The Bachelor Pad" during the season finale on September 12.

Flajnik, who had been rumored to be dating Jennifer Love Hewitt, is said to have beat out fellow former contestants Ames Brown and Ryan Park for the gig.

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