Adam Levine: Fragrance Launch Lad

Posted Friday February 8, 2013 12:53 PM GMT

Giving the world a first sniff of his new scents, Adam Levine showed up at Macy’s Westfield in Century City for the Adam Levine Fragrance Launch last night (February 7).

The “I Won’t Go Home Without You” crooner was in good spirits as he hammed it up for the press and fans that came out to support his latest merchandising venture.

During a recent interview, Adam explained the thought process behind coming out with both men’s and women’s scents.

"I thought it would be nice to have something real and long-lasting and something that can compete with any fragrance, let alone celebrity fragrances. I'm not a fan of celebrity fragrances."

He continued, "I'd much rather be bold and try to do something that competes with hugely iconic fashion fragrances. I want to compete with the real ones, I want to compete with Dior, I want to compete with people who I revere. To me, that's what's cool about this."

"I think what's interesting is, because I don't really enjoy wearing cologne, I want to create kind of anti-cologne, something you could wear as an alternative or as an answer to a lot of the things that are out there. The men's [fragrance] is very kind of simple and citric and it feels almost, like, refreshing instead of musky. I don't like that kind of heavy, musky cologne. I like it to be something you don't smell a mile away.

Levine added, "Same with the women's [fragrance]. With the women's, it's something you can enjoy if you're in close proximity to a woman and smell her neck or her arm or something...I don't like being bombarded by a whole flower garden or marshmallows."

Photo Credit: AKM-GSI

filed under Adam Levine, Fashion